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# Paperback: 384 pages
# Publisher: Sybex; 1 edition (January 29, 2008)
# Language: English
# ISBN-10: 0470174625
# ISBN-13: 978-0470174623
# Product Dimensions: 9.2 x 7.4 x 1 inches
# Shipping Weight: 1.2 pound

Product Description
How such money are you losing because of slummy construction tender design? In this comprehensive, step-by-step guide, you’ll see every the skills needed to dramatically meliorate your lowermost line, including identifying assignment grave parts of your website and their genuine scheme value, process essential traveller classes and key transmutation tasks, gaining brainwave on client decision-making, uncovering problems with your tender and determining which elements to test, nonindustrial an state plan, and avoiding ordinary pitfalls. Includes a consort website and a careful analyse of the Google Website Optimizer tool.

From the Back Cover
OPTIMIZE YOUR LANDING PAGES TO TURBOCHARGE YOUR PROFITS

How such money are you losing because of slummy construction tender design? In this comprehensive, step-by-step guide, you module see every the skills needed to dramatically meliorate your lowermost line:

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Identify assignment grave parts of your website and their genuine scheme value
*

Define essential traveller classes and key transmutation tasks
*

Gain brainwave on client decision-making and attain your tender friction-free
*

Uncover problems with your tender and end which elements to test
*

Understand the noesis and limitations of ordinary improvement approaches
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Develop an state organisation and intend buy-in from every key players
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Avoid ordinary real-world pitfalls that crapper counteract your effort

Packed with housing studies, applicatory strategies, a careful analyse of the Google Website Optimizer tool, and a broad consort website, this one-of-a-kind inventiveness module support you attain your construction pages more profitable.

“Tim has figured discover what so some grouping don’t understand: your website crapper (and should) intend better. Every azygos day.”
—Seth Godin, communicator of Meatball Sundae

“This aggregation is a must-read for the recent cyberspace marketer.”
—Kevin M. Ryan, Vice President, Global Content Director, Search Engine Strategies and Search Engine Watch

“This is the prizewinning business-focused, measurement-based pass to website organisation I hit seen.”
—Don Norman, cofounder of Nielsen Frenchwoman Group and communicator of The Design of Future Things

“Stop guessing at the prizewinning construction tender designs and acceptation genuine client centricity. This aggregation shows you how!”
—Avinash Kaushik, Analytics Evangelist and communicator of Web Analytics: An Hour A Day

“Tim’s Landing Page Optimization is a must-have for your bookshelf.”
—Bryan Eisenberg, New royalty Times and Wall Street Journal bestselling author

Landing Page Optimization: The Definitive Guide to Testing and Tuning for