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# Paperback: 480 pages
# Publisher: Sybex (June 5, 2007)
# Language: English
# ISBN-10: 0470130652
# ISBN-13: 978-0470130650
# Product Dimensions: 9.1 x 7.4 x 1.2 inches
# Shipping Weight: 1.6 pounds

Product Description
Written by an in-the-trenches practitioner, this step-by-step pass shows you how to compel a flourishing Web analytics strategy. Web analytics proficient Avinash Kaushik, in his thought-provoking style, debunks directive myths and leads you on a distinction to gaining actionable insights from your analytics efforts. Discover how to advise beyond clickstream analysis, ground qualitative accumulation should be your focus, and more insights and techniques that module hold you amend a customer-centric mindset without sacrificing your company’s lowermost line.

Note: CD-ROM/DVD and another added materials are not included as conception of eBook file.

From the Back Cover

Develop a Successful Web Analytics Strategy

A Step-by-Step Guide

Learn scheme analytics the correct artefact with this unique, good recent pass to today’s scheme analytics challenges and opportunities. Written by an in-the-trenches practitioner, this aggregation goes beyond concepts and definitions to contest current intellection most the earth and wage a step-by-step pass to implementing a flourishing scheme analytics strategy.

Web analytics proficient Avinash Kaushik, in his thought-provoking style, debunks directive myths and leads you on a distinction to gaining actionable insights from your analytics efforts. Discover how to advise beyond clickstream analysis, ground qualitative accumulation should be your focus, and more insights and techniques that module hold you amend a customer-centric mindset without sacrificing your company’s lowermost line.

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Learn the pros and cons of accumulation assemblage methodologies
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Find discover how you crapper kibosh reckoning tender views and ease intend a flush discernment of your customers
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Discover how to refer priceless poetics with the “three layers of so what” test
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Optimize your organizational scheme and opt the correct analytics tool
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Understand and administer modern analytics concepts, including SEM/PPC analysis, the noesis of segmentation, conversion-rate prizewinning practices, and others
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Leverage quick-start solutions for blogs and e-commerce, support, and diminutive playing websites
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Learn the key ingredients of a enthusiastic research and investigating platform
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Use competitive-intelligence psychotherapy to glean insights and intend actions

You’ll also find:

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Ten steps to turbocharge your scheme analytics
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Seven steps for creating a data-driven society in your organization
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Six structure to manoeuvre the success of a blog
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Three secrets behindhand making scheme analytics actionable
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Ten signs of a enthusiastic scheme shrink

Valuable CD Included

The original CD includes more than threesome hours of insightful frequence podcasts, a 45-minute video, PowerPoint presentations that mirror key topics in the book, and another multipurpose analytics resources.

Web Analytics: An Hour a Day